While 30000 units of Ford cars were produced this in the company's Chennai plant in the first five months, this production is more than the number of cars produced in the entire 2009's 12 months period. Due to the rising demands of Figo, the small car from Ford, the company will start the second shift of operations from this July. This will reflect in an increase in 40000 units more than the current production rate of 1,00,000 units per annum.
Ford Figo's success was evident from the 21000 bookings the car maker received through out its various dealership outlets across the country, coming in just 3 months from the date of Figo's launch. So far, according to the Ford India President, 16000 Figos are already delivered and the second shift operation will help the company to reduce the waiting time considerably.
Ford's new engine production plant in Chennai, has the capacity to produce 2.5 lakhs units per annum facilitating Ford India's export process. Currently, Figo is being exported to South Africa as a complete car. Also, the company is exporting its engines to Thailand for the Fiesta programme. As of now the demand is 2500-3000 engines per month in Thailand.
During May 2010, 6237 Figo cars were sold through the Ford's various dealers. Mr Nigel Wark, Executive Director for Marketing, auto Sales and Service, in Kochi was present at the occassion of the Ford India's president delivering the 1000th key to a Figo customer at Kairali Ford. According to him, Figo continued to be the top seller as the company's total sale of 8080 units that included all models contained more than 6200 units of Figo alone. He also added that the demands in Kerala marketed auto sales is increasing and the company hopes that once the second shift operations begin at the Chennai plant, it will facilitate in faster deliveries.
Mr Thomas J. Cherukara, Dealer Principal, Kairali Ford informed that Figo's popularity has witnessed a fantastic rise in Kochi and through their outlet, the dealer had sold close 700 cars in April 2010 alone, with an iconic number of 72 deliveries in a single day. Impressively, Ford's quick maintenance service in less than one and half hours is carried out in 50 outlets out of the 166 outlets across 97 cities of India.
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